June 12, 2013


I'd like to introduce you to a word I learned while doing my internship at Derek Lam in New York (almost 5 years ago.... yikes!), "Easy". When I was there during market, my boss would be showing the collection to potential buyers going piece by piece... when she said a certain piece was "easy" it instantly sold. Translation: it's easy to pair with other pieces/easy to wear/etc. I decided to try the word out in my previous sales associate life.... let me tell you, it works every time. Sales associates take note. Try it. 

In my opinion, easy does it (one of my dad's favorite phrases). 

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